Versace recently announced acclaimed Chinese actress Rosy Zhao as its new global brand ambassador.
Here’s why Versace chose Rosy Zhao as global brand ambassador
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Zhao’s connection with the iconic luxury brand was on full display at Versace’s Milan runway show in September 2022, where she captured attention in an A-line Versace dress adorned with rhinestones.
Donatella Versace, the chief creative officer of the Italian brand, expressed her enthusiasm for Zhao’s addition to the “Versace family,” praising her style and spirit as emblematic of a “powerful Versace woman.”
Zhao’s appointment comes amid a competitive climate for brand endorsements, with high-profile celebrities from China and South Korea being highly sought after to boost brand visibility and influence in these crucial markets.
Zhao, also known by her birth name Zhao Lusi, has a formidable online presence with approximately 87.7 million followers across multiple social platforms, including Weibo and Instagram.
In expressing her excitement, Zhao highlighted the intrinsic strength she feels when wearing Versace, pointing to both the brand’s design excellence and its Italian craftsmanship.
“The power of Versace is clear to see in the perfectly designed clothes and stunning Italian craftsmanship, but for me, the real power of Versace is how it makes me feel my personal strength when I wear it. Thank you Donatella, I can’t wait to start this exciting chapter together,” she said.
Her endorsement is anticipated to further enhance Versace’s presence in the fashion industry and amongst her substantial fanbase.
