Milk + Cookies Festival 2027: What we know so far

Milk + Cookies Festival 2027 returns to Cape Town on 29 January and Johannesburg on 31 January; venues are yet to be announced.

Key points
  • Milk + Cookies Festival 2027 will take place in Cape Town on Friday, 29 January and in Johannesburg on Sunday, 31 January 2027.
  • The organisers have not announced venues, ticket prices or a headliner, and say South African artists will be named first.
  • According to the organisers, the first two South African editions drew more than 50,000 people between them, a figure that has not been independently verified.
Add as a preferred source on Google

Milk + Cookies Festival 2027 returns to Cape Town on Friday, 29 January and Johannesburg on Sunday, 31 January 2027, with Olivia Dean headlining and tickets on sale through Howler.

According to the organisers’ media releases of Friday, 23 October 2026 and Monday, 9 November 2026, Dean is the third South African headliner after Kaytranada in 2025 and Gunna in 2026. She joins a line-up that already includes Elaine, Zee Nxumalo, Chelsea Sloan and Jade T, with more artists still to be announced.

When is Milk + Cookies Festival 2027?

when is milk cookies festival 2027
Photo: Supplied

he Cape Town show is on Friday, 29 January 2027 and the Johannesburg show on Sunday, 31 January 2027.

The 2026 editions were both held on Saturdays, a week apart, in Cape Town on 3 January and Johannesburg on 10 January, so this time the two shows fall just two days apart. The festival is open to people aged 18 and older only.

Where will the festival be held?

where will the festival be held
Photo: Supplied

Cape Town moves to Sandringham Farm, after Hollywoodbets Kenilworth Racecourse hosted the 2026 edition. Johannesburg returns to the Nasrec Expo Centre, which hosted its 2026 show.

The main stage drew most of the crowd at Kenilworth, while two side zones felt under-occupied and public set times were hard to find, as noted in our review of the Cape Town show.

What was the 2026 edition like?

what was the 2026 edition like
Photo: Supplied

Swisher Post attended the 2026 Cape Town show at Kenilworth Racecourse on 3 January. Entry, food stalls and Howler’s cashless payments largely held up, and the main stage drew most of the crowd.

Two side zones felt under-occupied and public set times were hard to find for fans planning their day, as noted in our review of the Cape Town show. The 2027 release does not say whether either will change.

According to the organisers, the 2026 edition headlined by Gunna drew more than 30,000 people across both cities and supported more than 3,500 jobs, up from the 20,000 who attended Kaytranada’s 2025 debut.

“Three years in, this isn’t a visit. We build it with the people who live here, and it belongs to them as much as it does to us. The jobs, the vendors, the artists on the bill, that’s the part we’re proudest of.”

Kevin Reese, co-founder of Milk + Cookies, in the media release

Who is headlining Milk + Cookies Festival 2027?

who is headlining milk cookies festival 2027
Photo: Supplied

Dean, a British singer-songwriter, won the Grammy for Best New Artist in February 2026 and four BRIT Awards, including Album of the Year for The Art of Loving. Kaytranada opened the first edition in 2025, and Gunna headlined the 2026 edition.

Chase Freeman of Milk + Cookies said the festival has worked to one booking brief since it launched in South Africa:

“Never the same sound, always the same feeling.”

Elaine was the first local act confirmed for 2027 on Friday, 9 October 2026, followed by Zee Nxumalo and Jade T on Thursday, 22 October 2026.

How to get Milk + Cookies Festival 2027 tickets

Pre-registration for early access opened on Friday, 23 October 2026, and presale started on Wednesday, 28 October 2026 at 10:00 SAST. General sales opened on Friday, 30 October 2026 through Howler for both cities.

The organisers have not published ticket prices in their releases, and ticket tiers and availability are listed on Howler.

What is Milk + Cookies Music Week?

Kaytranada kicks off Music Week, a multi-day run of music, fashion, wellness and community events ahead of the main festival, with Kaytranada shows in Cape Town on Friday, 18 December and Johannesburg on Sunday, 20 December 2026.

The week’s programme includes exclusive merch collabs, intimate yacht parties, industry panels, writing workshops and community givebacks. Tickets for the Kaytranada shows start at R849, with one lowest-priced early access tier per ticket type, general admission and VIP, opening on Wednesday, 11 November 2026 at 10:00 SAST and general sales on Thursday, 12 November 2026.

Sources
How we reported this

This report is based on the organisers' media release of 27 September 2026, the festival's website, Howler and Time Out listings, and Swisher Post's own attendance at the 2026 Cape Town show. Attendance and job figures are the organisers' own and were not independently verified, and venues, ticket prices and a headliner had not been confirmed as of 29 September.

Afika Peters

Afika Peters is a versatile lifestyle and entertainment journalist at Swisher Post. She regularly covers trending topics across multiple verticals — including international celebrity news, fashion week highlights, viral content, movies, lifestyle tips, events, travel, health, and more .

All stories by Afika →