‘Drake Day’ is only hours away and using cutting-edge marketing that only the OVO maestro can conjure, we have an idea of the features on the upcoming Certified Lover Boy album.
Drake reveals Certified Lover Boy features
No rapper alive in this day and age has the advertising acumen to match Aubrey Graham. Perhaps, Kanye West can make a valiant argument in this regard. After all, his DONDA did break all kinds of records with his cut-throat marketing gimmicks in the build-up to the album release.
However, it can’t be denied that Drake takes the edge with his quirky approach. First, the Toronto rapper revealed his album cover art which features rows of pregnant emojis.
Designed by artist Damien Hirst, the CLB art cover borrows influence from English art collector’s ‘spot’ paintings and artist depictions of Virgin Mary.
More interesting to Drake fans, though, was the billboards that popped up in every city of the guests he has on this album.
#CLB …Friday @Drake pic.twitter.com/QXyvMdKN4U
— OVO Sound (@OVOSound) September 2, 2021
In New York, one billboard teased that the “GOAT” (greatest of all time) is on CLB, leaving fans to speculate a Jay-Z appearance.
Drake teases a major collaboration on ‘Certified Lover Boy’ out this Friday.
— Pop Base (@PopBase) September 2, 2021
“Hey New York, The Goat Is On CLB.” pic.twitter.com/C91LUPcS1P
These are the rest of the features confirmed for Certified Lover Boy:
- Young Thugg
- Future
- 21 Savage
- Lil Baby
- Giveon
- Ty Dolla $ign
- Project Pat
- Yebba
- Lil Durk
- Houston feature only teased as the ‘Hometown Hero’
Drake CLB album: How to download in South Africa
Certified Lover Boy, after an eight-month long delay, will be available on every digital streaming service from Friday 3 September 2021.
These are some of the reactions we’ve picked out from the trending topic:
Drake billboard rollout is pure opulence…
— KC (@KarenCivil) September 2, 2021
Tems collaboration announcement on Drake's new album, Certified Lover Boy. Billboard in Lagos. pic.twitter.com/v7iq38MoQb
— Joey Akan (@JoeyAkan) September 2, 2021
I really like that Drake revealed the features on Certified Lover Boy to the city or state that artist is from. That’s real dope. pic.twitter.com/wyitpZGAyZ
— Dedee (@thoughtfulbae) September 2, 2021
Drake’s marketing game is on a different level
— (@DrSweets24) September 2, 2021
18 Hrs till Drake drops Certified Lover Boy. LESSGO!!!!!!
— sex manyobisa (@ThandekaMdlul10) September 2, 2021
